DigitalAlchemySecrets.com - 3 Out of crisis: Frank Kern's excellent customer acquisition strategy

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The word crisis has been on everyone's lips since 2020 at the latest.

There is hardly a company that is not currently in some form of crisis or has to deal with a situation that is causing really serious problems.

At the same time, potential customers' willingness to buy is plummeting.

Everyone is keeping their money together and trying to get out of this crisis situation as best they can.

But it doesn't help to shout louder and louder and try to drown out the others with lurid slogans.

Personally, I have never bought anything because a fake dentist's wife lies to me that the new detergent washes colored clothes even whiter.

But there is a simple remedy and it comes from a veteran of marketing and sales.

His name is Frank Kern and what he teaches is a great strategy for attracting new customers.

It's so easy to understand, you can apply it immediately and it's also suitable for eliminating a prospect's natural defenses against pushy salespeople. What's more, this strategy can be explained very simply in a minute or two.

It's about convincing people that you can really help them by actually helping them.

To do this, you give them the opportunity to achieve initial success quickly before they have to make a purchase decision.

Potential customers want to solve a problem and they want to get to their destination as quickly and easily as possible.

If you actually help them with the first steps on this path, it is much more likely that they will become customers and that they will want to remain customers.

Advertising costs money, but this investment can also benefit customers directly.

For example, I am currently doing small AI projects for companies for one euro in order to determine their needs, gain reference customers and receive recommendations.

With the right recommendations and references, you can then convince paying customers.

I have been offering courses on automation solutions in foreign exchange trading for over 10 years and as a result I already have a lot of regular customers, including company owners.

Most of them I have gained through a subsidized starter course for one euro, which has convinced many to buy the premium course afterwards.

So if I explain this already proven concept to the right people and spend an hour or two on an AI project that really helps them, it helps them gain insights that no one has to convince them of.

And if I don't manage to convince the right people of a concept that helps them but costs almost nothing in the first step, then I'm in the wrong position and they won't put any real money on the table for it.

So, what can you offer to facilitate the first steps of making contact with an attractive offer?

Or are you more the hard seller who gets the marriage contract signed straight away on the first date?