Own Identity Resolution with Zingg | Jonathan Moss, Director of Customer Engagement, Fortnum & Mason

With Zingg, we’ve gained the confidence to accurately match customer data and eliminate duplicates, while maintaining full ownership of our identity resolution process. The platform allows us to quickly adjust customer grouping settings and monitor data changes with ease—giving us the flexibility to adapt and stay ahead in a dynamic landscape. It’s not just about matching data; it’s about building capability within our team to operate and optimize the platform independently.

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#CustomerEngagement #EntityResolution #Personalization #CustomerExperience #fortnumandmason #martech #shorts