From 80 Clients to Burnout: The Reality of Building an Agency #smma #entrepreneur #businessgrowth

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Growing my agency to 80 clients with a 20-person team taught me some hard truths about the world of sales and marketing. Despite driving growth for brands, clients often left because they didn’t understand key metrics like the total cost of advertising over ACOS or ROAS. It was frustrating to realize that even when we delivered results, it was either not fast enough or not financially feasible for clients to continue investing. This constant cycle of pressure and misunderstanding made me question the real cost of scaling fast in a competitive market. If you’re in the same boat, you’re not alone