10 Essential Data Hygiene Practices for Marketing Success

Data hygiene is all about keeping your data clean, accurate, and reliable. It means getting rid of errors, duplicates, and outdated info so your data stays trustworthy for analysis and decision-making.

This includes tasks like validation, cleansing, deduplication, audits, and updates. Good data hygiene is crucial for organizations to get valuable insights and maintain data integrity.

Watch this video for 10 data hygiene best practices to power your marketing success.