Online Course: Strategic Analytics Framework for GA4

In this course, you will learn how to:

Translate business goals into measurable events using SMART objectives and the 5 Why’s

Build a clean GA4 setup with custom events, naming conventions, and reusable parameters

Configure Google Tag Manager for scalable, debug-ready, and documented tracking

Create privacy-compliant data collection strategies using Consent Mode and CMPs

Use GA4’s Explorations to generate insights that drive marketing and product decisions