Using Notion To Create Compelling Customer Journeys [Template Included]

Customer journey maps are an essential piece of any marketing or product strategy; but trying to fit them all into one tool/file/place can be... challenging.

In this video, we walk through how you can build rich Customer Journey Maps in Notion. Everything from user personas to user journey stages, marketing channels, touchpoints, key campaigns and endpoints.

0:00 - Intro
0:30 - Why the customer journey matters
1:09 - Setting up a new customer journey map (in Flotion)
2:45 - Outlining the map, and creating pages for each main section
5:03 - User Journey Stages
6:55 - User Personas
10:30 - Brainstorming, listing & linking Use Cases to Personas and Stages
16:50 - Discussing how Projects & Initiatives are informed by other sections
17:42 - Listing key User Actions, Endpoints & User Goals
20:40 - Adding Pain Points to the Personas Database
22:35 - Creating Projects from identified endpoints and key user actions
24:00 - Adding Projects to User Stages
24:35 - Selecting traction and marketing channels across the User Journey
26:20 - Setting objectives, targets and conversions rates across the user journey
28:31 - Customer sentiment & surveys
30:10 - Recapping what we've built
31:13 - Adding a Content dedicated section
34:13 - Wrapping up

Learn about the finalized customer journey mapping template here: www.landmarklabs.co/block/customer-journey-mapping…

Or just copy from the Notion link here, directly: landmarklabs.notion.site/Customer-Journey-Map-Temp…

Learn more about Flotion: www.landmarklabs.co

Music: www.bensound.com