The £90 Steak Trick That Boosts Sales!

Ever looked at a restaurant menu and seen a £90 steak at the top?
You probably weren’t planning to order it, but now, the £45 ribeye suddenly feels like a deal.

That’s not a mistake. That’s anchoring, a proven pricing psychology strategy used by smart brands to shift perception and drive conversions.

Here’s how you can apply it in eCommerce:
Show a premium product with a higher price first. That becomes the reference point, or the “anchor.”
Then introduce your mid-tier or high-converting product.
It now feels more affordable and more valuable, even if the price hasn’t changed.

It’s called the decoy pricing strategy, and it works.
Because in the absence of context, customers hesitate. But when they see contrast, they act.

Want a better product pricing strategy?
Use anchoring to create a visual hierarchy on your product pages, and watch your conversion rate climb.
No discounts. No tricks. Just smart, behavioural pricing that boosts AOV and builds buyer confidence.

Your best inventory management tactic might not be about stock, it could be your pricing layout.

Ready to make your premium look like a bargain?

#PriceAnchoring #DecoyPricing #PricingPsychology #EcommerceTips #ProductPages #ConversionBoost #SmartPricing #IncreaseAOV #Converter #BackOrder #BestInventoryManagement #ProductPricingStrategy #AnchorYourPrices #SellSmarter #EcommerceStrategy