How to Build a Brand Board | Express Skills Challenge

Get your starter file here: adobe.ly/431bWap

CHALLENGE: Start your spring cleaning with a crystal-clear foundation. In this session, you’ll create a remixable brand board using Adobe Express. We’ll organize your logo, colors, fonts, and keywords so your visual identity is consistent across everything you create.

Join your host Phil Pallen each week to learn how to approach each challenge using Adobe Express. Get your questions answered, see what the community is creating and get feedback on your work!

Join the Adobe Live Discord: discord.gg/p48UBK3nX2

Phil Pallen is brand and AI strategist who has assisted hundreds of small businesses worldwide in achieving meaningful growth. A trusted Adobe collaborator, Phil has delivered keynote speeches on five continents. Connect with him: philpallen.co/ | www.instagram.com/philpallen

Subscribe to the Adobe Live YT Channel: bit.ly/adobeliveyoutube
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Music by Chillhop Music: chillhop.ffm.to/creatorcred

00:00 Start
00:34 Intro and challenge overview
01:32 Brand board example in Adobe Express
03:17 Instructions for creating a brand board
04:40 Building a brand board, applying your brand
06:31 Color palette tips and tricks
09:50 Logo variation and system examples
11:15 Creating a color palette using the template, adding color variations
15:26 Creating a logo system
17:01 Complementary typography
20:38 Iconography
23:13 Web execution, pairing logo, type, and colors
24:32 Print execution, mock-ups on products, add-ons in Express
25:55 Recap and outro