The VRIO analysis developed by Professor Jay B Barney

The VRIO analysis assesses the strength of the company's core competencies.

The VRIO analysis was developed by Jay B. Barney, an American professor of strategic management at the University of Utah. The model was published in the Journal of Management in 1991, Vol. 17, No. 1, 99-120. The article's title is ”Firm Resources and Sustained Competitive Advantage”.

The VRIO analysis is part of a resource-based theory, which examines the relationship between a company's internal characteristics and its performance.

Link to the models mentioned in this video:
Michael Porter's five forces: https://www.youtube.com/watch?v=YoXlJ...
Michael Porter's value chain:    • Michael E. Porter's Value Chain model anal...  
Albert Humphreys SWOT analysis:    • SWOT Analysis  

Section
0:00 Introduction of the author and the purpose of the model
1:35 Construction of the model
3:38 The four elements V, R, I and O
6:21 The four steps in the VRIO analysis
11:42 An example - Toyota's car brand
15:03 The difference between VRIO and Porter's value chain
15:49 Criticism of the model

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