Bartle’s Player Types — Why You Can’t Make Eve

Bartle's player types — killers, achievers, socializers, and explorers — help explain how players interact with your game. But what happens when you build your game just for the killers?

In this video, I break down how each type affects monetization and retention — and share a real story of a mobile game that went too far with PvP. The result? “The Asshole Event.”

Whether you're an indie dev or a product manager, this framework is crucial for long-term success.

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