mCommerce trends in India

In a Tete-a-Tete with Vinci Rufus, our Head of Digital Strategy, Saurabh Chandra, our CEO brings out thoughts on the adoption of mobile for commerce in India, the direction in which mCommerce is headed in India and the promise it holds for global brands. The video talks about how India could act as a laboratory for the world when it comes to mCommerce and how brands can leverage India as a market and try out cool stuff here before launching it elsewhere.