Do You Need Personal Branding?

Welcome to another edition of Badass Marketing - in this episode, we discussed the importance of personal branding and how to create a personal brand. We also discussed the need to intentionally create a persona conveying values and beliefs to create trust and commonality with prospects. They also discussed the need to differentiate oneself from competitors and to create a value proposition that clients are willing to pay for.

Angela Dunz ~ LinkedInBadass.com emphasizes the importance of understanding one's ideal client and having a consistent brand voice to build trust. She also suggests that one should be aware of their personality and how it may affect their personal brand and practice presenting their brand to get more comfortable with it.

Mike Doherty and Angela Dunz discussed the importance of personal branding and how to create awareness for it. They also discussed the importance of consistency and courtesy in personal branding and the "no like and trust" concept as a funnel marketing exercise. We will discuss how to give the perfect testimonial in their next meeting.

Chapters & Topics:
Discussion of Personal Branding and its Role in Business
Creating a Personal Brand Through Values and Beliefs
Understanding the importance of personal branding and how to counter first impressions.
The Importance of Personal Branding and Networking:
The importance of practice and feedback in developing a personal brand
Building Trust Through Funnel Marketing
Discussion on the Importance of Consistency in Personal Branding:
Creating a Personal Branding Strategy
Personal Branding
Understanding and developing a personal brand
Giving a Good Testimonial

Action Items:
Practice and receive feedback to develop a personal brand.
Create a personal branding strategy.
Follow Badass Marketing on LinkedIn

Key Questions:
How does one go about creating and then ultimately developing this brand?
How important is finding a connection between you and your client in your personal brand?
How close does your personal brand have to be to the business's brand?