Adobe Express for Business: Easy Tools to Create & Scale | Live from San Francisco on May 1st

9AM PST - Build a Brand with Simple Design Tools
Learn how to create polished brand assets in Adobe Express—no design background needed. See how small teams or founders can build a visual identity once and use it everywhere with tools like Brand Kits, Generative Expand, and more.

10 AM PST - Content Strategy for Professionals and Teams
Learn how to create on-brand newsletter graphics, social posts, and LinkedIn templates in Adobe Express. This stream highlights tools like Content Scheduler, Alt Text, and Custom Reel Covers to support a consistent, cross-platform content strategy for thought leaders and service-based businesses.

11AM PST - Scalable Design for Client and Team Needs
See how Adobe Express supports fast, on-brand workflows for agencies and internal teams. Use Bulk Create with a mock CSV to generate outreach pieces in seconds, and explore tools like Start/End Animations, Clip Maker, and Text to Image. Learn how to link assets from Photoshop, Illustrator, and Libraries for streamlined, conversion-focused content creation.

12PM PST - Learn Express Together!
Watch Alan use Adobe Express live for the first time to create real business content from scratch—like a presentation with formatted tables. Featuring tools like Video Self Record, QR Code Generator, and Presentations, this session shows how busy professionals can design faster without cutting corners.

Join the Adobe Live Discord:   / discord  

Phil Pallen is brand and AI strategist who has assisted hundreds of small businesses worldwide in achieving meaningful growth. A trusted Adobe collaborator, Phil has delivered keynote speeches on five continents. Connect with him on Instagram: https://philpallen.co |   / philpallen  

Alan Friedman is a leadership advisor, organizational psychologist, and founder of J3P Health. He works with top healthcare systems, academic institutions, and professional societies to help individuals lead with clarity and purpose. Drawing on his background in organizational psychology and years of experience in the healthcare space, Alan and his team specialize in coaching, strategy, and leadership development for teams that want to grow with intention: https://www.j3p.health

Lucas O'Keefe is a social media expert and educator with an audience of over 400K followers. Lucas shares practical tips to help you grow your Instagram presence. Connect with him on Instagram:   / thelucasokeefe  

Subscribe to the Adobe Live YT Channel: https://bit.ly/adobeliveyoutube
Try out Adobe Express NOW: https://adobe.ly/tryAdobeExpress
----
Join us LIVE on Behance: https://www.behance.net/adobelive
Music by Chillhop Music: https://chillhop.ffm.to/creatorcred

00:00 Start
2:00 Who is Alan Friedman?
11:30 Using Adobe Express Brands
14:40 Brand guidelines
17:35 What does content mean to you?
20:40 Adobe Express Add-Ons
26:00 Adobe Express Scheduler
30:40 Quick Actions
50:20 Sharing to social media
1:01:15 Who is Alan Friedman?
1:04:00 Editing video clips
1:40:10 How to edit a template for your brand
2:10:00 Intro
2:03:30 Editing a template for a carousel post
2:26:08 Downloading a PDF on Adobe Express
2:45:10 Creating with Bulk Create
03:03:00 stream overview
03:04:00 Previewing Animated graphics
03:05:55 Stock photo and video
03:09:00 Using the Voice Over feature
03:11:45 Where is your Express content hosted
03:18:20 Self-Record Feature
03:26:00 Ai Assistant within Acrobat
03:31:40 Removing background from a video
03:37:00 Sharing to social media from Express
03:39:50 Adding Alt Text to your images