Understanding Amazon PPC Campaign Types Exact, Auto, Broad, and Product Targeting

Understanding Amazon PPC Campaign Types: Exact, Auto, Broad & Product Targeting

If you’re confused about Amazon PPC campaign types, this video will break it all down!

🎯 Understanding Broad, Auto, Exact, and Product Targeting campaigns is crucial for maximizing sales and scaling your Amazon PPC strategy efficiently.

I’ll show you how to set up, optimize, and scale your campaigns using a proven structure that has helped me and my clients scale to over $10M+ per year on Amazon.

What You’ll Learn in This Video:

✅ Discovery Campaigns: Broad & Auto – How to use these to uncover new search terms & ASINs

✅ Scaling Campaigns: Exact & Product Targeting – When and how to move high-performing terms into targeted campaigns

✅ Why We Skip Phrase Campaigns – Why they aren’t necessary in our strategy

✅ Focusing on Sponsored Products – Why this drives 80-90% of Amazon PPC sales

✅ Why You Should Prioritize TACoS Over ACoS – How raising ACoS strategically can boost organic ranking and sales

✅ Account-Wide ACoS Strategy – Stop worrying about individual campaign ACoS, focus on scaling profitably

Action Items:
⚡ Set Up & Optimize Discovery Campaigns:
🔹 Launch Broad (BR_ASIN_Search Term) & Auto (ATM_ASIN) campaigns
🔹 Identify search terms & ASINs generating 3+ sales in 60 days
🔹 Implement a robust negative keyword list to eliminate wasteful spend
⚡ Move Winning Keywords to Scale Campaigns:
🔹 Create Exact (OW_ASIN_Search Term) & Product Targeting (OP_ASIN_Target ASIN) campaigns
🔹 Scale ad spend on high-converting, high-sales velocity keywords

🔴 Get our Free 8-Week Amazon PPC Masterclass (better than any paid Amazon Ads course): profitablepineapple.com/

📢 Don’t forget to LIKE 👍, COMMENT 💬, and SUBSCRIBE 🔔 for more Amazon FBA growth strategies!

TIMESTAMPS:
00:00 - Introduction
1:06 - The Role of Discovery Campaigns
1:56 - Why We Skip Phrase Campaigns
2:10 - Scaling With Exact and Product Targeting Campaigns
2:57 - The Advantage of Focusing on Sponsored Products
3:27 - Focusing on Tacos (Not ACOS)
4:46 - Action Items

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