How Dr. Barry's Performed in 2024 | Full Income Report

In this video, I’m sharing our yearly update for Dr. Barry’s and diving into the strategies, wins, and challenges we’ve faced while growing this brand in 2024. From leveraging the Perpetual Sales Machine strategy to navigating product reviews and shifting focus to Shopify, this is a candid look at what’s working and what’s not.

What You’ll Learn:

✅ The impact of repeat purchase rates on growth (and how we improved from 13% to 19%)

✅ Why product reviews are critical (and how a drop from 4.5 to 3.9 stars affected our ROAS)

✅ How we’re using off-Amazon strategies, including Facebook ads and landing pages

✅ The importance of external traffic to boost organic rank on Amazon

✅ Lessons learned from staying in stock and avoiding spreading too thin

Key Stats:

💰 $144K in total revenue for 2024

💻 $25K from Shopify, with plans to scale through targeted ads and optimized landing pages

🚀 $24K in Amazon sales driven by external traffic from Google and Facebook Ads

🔑 Actionable Insights:

How to use Amazon brand analytics to improve repeat purchase rates

The benefits of building a dedicated Shopify landing page

Why focusing on one product at a time is crucial for long-term success

💡 Watch if You Want to Learn:

How to scale eCommerce brands using data-driven strategies

Tips for improving product reviews and increasing profitability

The power of the Perpetual Sales Machine in building sustainable growth

Get started on your own eCommerce journey today!

Check out my free Amazon PPC Masterclass for more strategies: profitablepineapple.com/

📌 Don’t forget to like, subscribe, and comment below with your questions or insights! Let’s grow together!

TIMESTAMPS⌚:
00:00 - Introduction
0:15 - Sales Comparison
1:01 - Customer Loyalty Analytics
3:17 - Campaigns Created and Launched for Dr. Barry's
3:50 - Dr. Barry's Measurables: Management KPI's
6:30 - Amazon Attribution

#AmazonPPC #ShopifyTips #eCommerceStrategy #PerpetualSalesMachine #DrBarrys #AmazonSelling #ExternalTraffic #ProductReviews #ScalingBusiness #eCommerceGrowth