Google Ads vs. Microsoft Ads | A Legendary Digital Advertising Platform Matchup

In this video, Dylan analyzes Google Ads vs. Microsoft Advertising so you can figure out which one to try for your business.

📚 Video chapters:00:00 // Introduction
Google Ads and Microsoft Ads are two huge digital advertising platforms that can reach your audience on their respective networks.

00:54 // Platform overview
Each platforms has pros and cons, and the one you choose depends on your needs. Both Microsoft and Google have detailed targeting options, access to large networks of websites, and much more.

01:29 // Market share
While Microsoft Advertising has access to a variety of search engines, Google dominates in terms of its market share. Having the largest search engine and wide brand recognition puts Google at the forefront of the industry. However, sheer scale is not the only factor to consider when choosing where to advertise.

02:01 // Audience targeting
Who you reach matters more than the number of people you can reach. Both Microsoft and Google have a number of different targeting options for you to reach the most relevant audience possible. Microsoft has the added bonus of LinkedIn data to help power campaigns.

03:08 // AI capabilities
Both Microsoft and Google have integrated AI into their digital advertising platforms. Whether you're looking for assistance creating your ads or wanting to automatically use your audience data to improve your ads, you can do so with AI features.

03:50 // Investment
Research shows that Microsoft Advertising tends to have a lower cost per click (CPC), but Google Ads makes up for that with higher conversion rates. However, different factors like your industry or targeting can impact how much you invest in your campaigns.

04:17 // Platform recap
Which platform works best for you? Perhaps the solution is not Microsoft Advertising vs. Google Ads but Microsoft Advertising AND Google Ads. It depends on what you're hoping to accomplish with your campaigns and who you're trying to reach.

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