How Xiaohongshu Algorithm Works in 2023?

How does the RedNote algorithm actually work?

Today, I'll break down the RedNote algorithm for the Explore Feed, and share some practical tips to "crack" the algorithm.

So you can boost engagement for your business or brand.

📖 RedNote Blueprint for Creators → https://chinamarketingzl.com/rednote-...

🏢 RedNote Blueprint for Brands →https://chinamarketingzl.com/rednote-...


Hi, I’m Zoe Li ✨

🚀 Founder of ZL Marketing | RedNote KOL | World Traveler

📱 100k followers on Chinese social media

🕰️ 7+ years in the Chinese market

📈 Helping brands & creators grow on RedNote


👇 Check out my work!

🌍 Website: https://www.chinamarketingzl.com/


📩 Let’s connect:

📸 Instagram: @chinamarketingzl   / chinamarketingzl  

📕 RedNote: @RedNote & Zoe https://www.xiaohongshu.com/user/prof...

🎥 YouTube: @chinamarketingzl    / @chinamarketingzl  

💼 LinkedIn: @chinamarketingzl   / chinamarketingzl  

📧 Email: zoe@chinamarketingzl.com


00:19 Understanding RedNote

00:57 4 content feeds on RedNote

01:50 The process of a post from creation to delivery to users

02:43 Initial Traffic Distribution

04:05 Engagement Analysis

05:46 Feedback Loop

06:18 Search traffic on RedNote