7 App Marketing Strategies To Drive Installs & Lower CPIs in 2025

What worked in 2024 won’t cut it in 2025—app marketing is evolving fast. Ad costs are rising, privacy changes are making measurement harder, and competition is tougher than ever.

So how do you drive more installs, lower CPIs, and maximize ROAS in this new landscape? In this video, we break down 7 proven app marketing strategies that will help you stay ahead:

✅ AI-driven ASO – Rank higher, increase conversions & expand beyond Apple & Google
✅ Diversify paid channels – Unlock lower CPIs with TikTok, CTV, and retail media
✅ Own your traffic – Convert web, social & email audiences into free app installs
✅ Influencer marketing & UGC – Find high-intent users & scale app engagement
✅ First-party data & hyper-personalization – Future-proof your targeting & retention
✅ Referral marketing & gamification – Turn engaged users into your top acquisition channel
✅ Measurement & analytics – How to track success in a privacy-first world

🔔 Subscribe for the latest strategies to grow your app ► bit.ly/3qiux20

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🚀 Resources
• Deep Linking 101 ► bit.ly/3FBQTD1
• First party data strategy guide ► bit.ly/3QFzEDn
• 2025 App Marketers Survey ► bit.ly/4bqjffu
• App Marketing Data Trends & Predictions for 2025 ► bit.ly/4bwAnAf

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See how to Increase app installs & LTV with AppsFlyer ► bit.ly/41hDNCe

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🎞 Video Chapters:
00:00 Intro
00:37 1 - AI-driven ASO
01:39 2 - Channel Diversification
02:50 3 - Owned Media
04:15 4 - Influencers & UGC
04:52 5 - First-party data & personalization
05:46 6 - Referral marketing & gamification
06:36 7 - Measurement & analytics

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#digitalmarketing #appmarketing #mobilemarketing #performancemarketing