5 Effective Strategies to Scale Amazon PPC Quartile Launch

Want to scale your Amazon PPC campaigns while lowering ACoS and increasing profits?

In this video, I reveal the exact 5-step strategy that helped me scale my Amazon PPC spend from $40K to over $100K per month – all while making my ads more profitable and putting more cash into my pocket!

📌 Here’s what you’ll learn in this video:
✅ How to focus on TACoS instead of ACoS to drive organic rank & long-term profitability
✅ Why you should analyze account-wide ACoS rather than individual campaigns
✅ The best budget & bid management strategy for high-converting keywords
✅ How to mine your search term report to uncover 20% of keywords driving 80% of revenue
✅ Why Sponsored Products should be your main PPC focus for maximum ROI

💡 Scaling Amazon PPC with the 80/20 Rule

You don’t need to waste money on low-performing campaigns. The key to Amazon PPC success is finding and scaling the top 20% of search terms that drive 80% of your sales.

I’ll show you exactly how to identify these search terms in your Search Term Report and launch high-performing campaigns.

🔑 5 Strategies to Scale Amazon PPC Successfully

1. Focus on TACoS, Not ACoS
TACoS (Total Advertising Cost of Sale) is the real measure of success! High-converting keywords increase organic ranking and long-term profitability.

2. Optimize for Account-Wide ACoS
Some campaigns might run at 150% ACoS, but if they drive 40% conversion rates and increase organic ranking, they boost overall profitability.

3. Budget & Bid Management for High-Converting Keywords
Start new campaigns with a $10-$15/day budget and scale successful ones aggressively.

4. Expand Your Keyword List from Search Term Reports
Move high-converting terms (10+ sales in 60 days) into single keyword Broad match campaigns.

Move high-converting terms (3+ sales in 60 days) into single keyword Exact match campaigns.

5. Focus Only on Sponsored Products
80-90% of sales come from Sponsored Products – ignore Sponsored Brands & Sponsored Display for now!

📊 How to Mine Your Search Term Report (Step-by-Step Guide)

✅ Download your Search Term Report from Seller Central (past 60 days).

✅ Identify top search terms (3+ orders for Exact match, 10+ orders for Broad match).

✅ Use formulas to calculate Max CPA (Cost Per Acquisition) & Max CPC (Cost-Per-Click).

✅ Launch Exact, Broad, and Product Targeting campaigns with single keyword ad campaigns.

💡 Want to automate this process?

Join Perpetual Sales Machine and learn how to automate PPC scaling & build your Freedom Flywheel! Learn more at FreedomFlywheel.com.

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🎯 Action Items:

✔ Schedule a monthly review of your Search Term Report
✔ Implement Strategic Bid Adjustments based on Conversion Rate & CPA
✔ Launch Single Keyword Ad Campaigns for Exact, Broad, & Product Targeting
✔ Optimize Broad campaigns with negative keyword lists
✔ Scale your winning keywords aggressively 🚀

🔥 Watch now and start scaling your Amazon PPC today! #amazonppc

TIMESTAMPS:
00:00 - Introduction
1:36 - Strategy # 1: Focus on TACoS, Not ACoS
2:05 - Strategy # 2: Focus on Account-Wide ACoS NOT Individual Campaigns
2:46 - Strategy # 3: Budget and Bid Management
3:13 - Strategy # 4: Expand Your Keyword List
4:01 - Strategy # 5: Focusing Your Ads To Only Sponsored Products
4:40 - Walkthrough: Finding Winning Keywords by Pulling Your Search Term Report
11:40 - Walkthrough: Finding Winning Keywords by Looking at Your Lifetime Data in Campaign Manger
21:46 - Walkthrough: Building Your Amazon PPC Plan: Bids, Budgets, and Structure
30:03 - Walkthrough: Launching Your New Campaigns With Amazon PPC Software
33:13 - Conclusion andAction Items

#EcommerceMarketing #AmazonFBA #SponsoredProducts #AmazonAdvertising #PPCOptimization #ScaleYourBusiness