The Balance Brief (Ep. 3): The brand advantage in B2B

Today, we're delving into the power of the b-word: brand. According to a recent report by Brand Finance, the top 100 B2B firms have a staggering $1 trillion of untapped business value in their brands. But it doesn't have to be that way. Organizations are leveraging digital commerce to strengthen their brands and unlock their full potential.

In this episode, we explore the success stories behind well-known brands like Hershey's, showcasing three unique journeys of building thriving B2B ecommerce channels while amplifying their brands in the process.