This Is Why Smart Brands Pay for Google Ads! #googleads #ecommerce #adstrategy

Smart brands aren’t just paying for clicks—they’re paying to control the conversation on Google. If your brand shows up in search but your competitors are running ads above you, you’re basically losing customers at the final step.

Luke breaks down why brand bidding in Google Ads is the secret move smart ecommerce stores are using in 2025 to protect their traffic and boost conversions. Especially with Performance Max campaigns, the cost of NOT showing up can be way higher than you think.

Luke Smith, is the Founder of the renowned advertising and lead gen agency “Simply Converting”.

Over the last decade, Luke has run advertising and marketing campaigns for companies of all sizes. From startup e-commerce stores, to industry giants like Qantas, Tom Ford, McDonalds, and more.

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