How to Pick the Right KPI - Are You Measuring The Right Things?

Make sure your business is optimized by making sure you're measuring metrics that matter! Selecting KPIs is critical to business success. How do you know you have the right ones?

In this video we go through how to measure the right KPIs. We discuss what KPIs are, why they're important and the impact of picking the right or wrong ones. Learn the difference between tactical and strategic KPIs, how to select the things you want to look at. Data is important too - we talk about how to find the right data to measure the right things for your tactical KPIs.

00:00 Introduction
00:12 What is a KPI?
00:44 Why are KPIs important?
01:33 Strategic KPIs
02:11 Tactical KPIs
03:56 What Makes a Good KPI?
06:11 KPI Mistakes
08:51 Takeaways
09:41 Wrap Up