How to calculate market size

When launching a new product, diversifying your products and services, or expanding into new regions, knowing your market potential before you invest time and money is vital. Calculating market size enables you to estimate potential profit from a new product, service, or business, and informs the development of an effective marketing strategy.
This lesson provides guidance on quantifying market size, and is followed by a second lesson on calculating your market share.
If you would like to learn more, see our course on MARKET ASSESSMENT AND ANALYSIS. rb.gy/guwor