What Your Homepage ABSOLUTELY Needs in 2025 | Homepage Design

Your homepage often serves as the first interaction someone has with your business, so making a good impression is extremely important. Following good design practices is key to a successful first interaction. In this video, Jess covers the elements that every homepage needs in 2025.

📚 Video chapters:

00:00 // Introduction to homepage design

Your website's homepage is like a storefront - even if you don't sell products online. If you approach a store that looks like it needs repairs, you may not go inside. The same goes for your website's homepage. If someone lands on your homepage and the design is confusing, cluttered, or it's not functioning properly, they'll likely leave. There's a chance that visitor may end up on your competitor's website. Not good for business.

00:58 // Starting at the top - your navigation bar

Your navigation bar should include your logo, company name, and important links to other pages of your website. A good navigation makes it easier for people to spend more time on your website and explore your offerings.

01:47 // Your homepage headline

A good headline grabs attention while accurately communicating the benefits your customers get from partnering with or buying something from your business. Leave vague, jargon-filled headlines behind.

02:35 // Supporting visuals

Visuals can help capture more engagement from your site visitors, communicate your brand, and direct those visitors to take action. Visuals may include photos, videos, or graphic designs — although the ones you choose depend on what you want to communicate on your homepage.

03:03 // Calls-to-action

A call-to-action (CTA) helps your homepage visitors understand their next steps if they want to invest in your business or learn more. Keep your CTAs simple and clear so people know what to do when they see them.

03:56 // Social proof and results

Sharing your success stories can persuade a hesitant site visitor to get in touch with you or make a purchase. Testimonials, reviews, and the numbers you've driven through your work are all great options to show that your business is the real deal.

04:22 // Showing off your team

People love seeing other people. You likely have a team that powers your business, so show them off. Photos and videos of your employees can help people relate to your business.

04:45 // Following design best practices

White space and layout can make a big difference in your designs. Follow homepage design best practices like these, and all those mentioned above, to make an awesome first impression with your site visitors.

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