What Is A Landing Page?

A landing page is a web page that captures a visitor’s attention and contact information. It typically includes a form where visitors can enter their name and email address. The goal of a landing page is to convert visitors into leads, which can then be followed up with further marketing communications.

There are a few key elements that make up a successful landing page, such as a strong headline, compelling copy, and a call-to-action (CTA). Landing pages should also be designed to be mobile-friendly so that they can be easily viewed on smartphones and tablets.

Creating a well-designed landing page is an essential part of any lead generation strategy. If done correctly, it can be an extremely effective way to capture contact information from potential customers.

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