What To Do If Your Marketing Agency Isn't Driving Results

Are you not seeing the results you had hoped for from your marketing agency? While the solution may seem to be finding a new agency, that's not always the first step you should take. In this video, Jackie shares what you can do if your agency isn't meeting your standards, and how to approach finding your next agency if you're ready to do so.

📚 Video chapters:
00:00 // Introduction

00:14 // Don't immediately fire your agency

Your first instinct when things aren't going well may be to jump ship and hire someone else to handle your digital marketing strategy. While there is definitely a point where you should begin to look elsewhere, you might not have reached that point yet. If you're not seeing results from your agency, talk to them first about your concerns. You may just need to give a new partnership or a new strategy time to start getting results, or a simple adjustment can make all the difference.

00:47 // When you should start looking for a new agency

If you've waited and waited for results, but nothing seems to happen, looking for a new agency may be a solution. If your agency isn't communicating with you or making efforts to get you results, those are two signs that it's time to move on to someone new. More signs in the video.

01:38 // Review important documents

You need to know what's in your old agency's contract before you sign with a new agency. You don't want to sign with someone new only to realize you have to keep paying your old agency for months. That's not a great way to use your resources. Reading your contract before you leave your agency can minimize the issues you face in the transition.

02:04 // Own your channels

You need to make sure you maintain access to your social media accounts, email platforms, and any other tools that you rely on to succeed. Your website is especially important in this situation. You don't want to lose access to it.

03:05 // How to start your new agency search

Since you've already worked with an agency, you probably have expectations for how your next partnership should go. Use the research and lessons learned from your previous partnership to kick off your new agency search.

03:47 // Questions to ask prospective agencies

Don't be afraid to ask your burning questions. You want to make sure that your future agency is a good fit for your business, so address any concerns you have in your initial meetings.

04:43 // Conclusion

WebFX is a full-service digital marketing agency that combines over two decades of experience with cutting-edge technology to build campaigns that grow our clients' revenues. We created this YouTube channel to provide you with the marketing insights you need to hit your goals.

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