Pratik Desai from 1to1 (CRM04)

In this episode, I sit down with Pratik Desai, a dedicated Salesforce perfectionist, and CEO of 1to1. Join us as Pratik shares his journey from New York/New Jersey to Philadelphia, balancing a demanding career with being a new parent while working from home.

We’ll dive deep into Pratik’s expertise with Salesforce Marketing Cloud, highlighting significant case studies like AI-driven enhancements in e-commerce and the swift migration to the Salesforce suite. Pratik shares candid insights into the evolving landscape of marketing cloud technologies, data-driven strategies for optimal customer engagement, and the potential of AI in CRM.

Discover the challenges and triumphs of running a business, the importance of long-term client relationships, and the future of composable technology in data management.

Since recording this episode, 1to1 was acquired by List Engage (broadtreepartners.com/broadtree-portfolio-company-….

List Engage: listengage.com/
Pratik Desia: www.linkedin.com/in/psdesai

Full episode transcript available here: jeromeclatworthy.com/pratik-desai-from-1to1/