Tap into the power of emotional storytelling like a 100-year-old nonprofit

Successful nonprofits do something that most tech startups and entrepreneurs try to do but rarely succeed. They tap into genuine human emotion.

In this episode, Travis chats with Rachel Barrett, Director of Marketing at Shorecrest Preparatory School, about how she connects the emotional dots of her audience through storytelling, authenticity, and mission-driven messaging. Rachel shares her tips and a few examples of how to connect with audiences on a deeper, more meaningful level.

You’ll learn:

How to find, tell, and share an emotionally-compelling story
Why storytelling with emotion is better than focusing on product facts
What do good storytelling teams look like, and how to assemble one


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📖 CHAPTERS
00:06 - The brands you are most passionate about
1:16 - Pixar storytelling is motivating
4:18 - Video Storytelling without words
12:05 - How to craft a powerful print magazine
18:29 - Apple vs. Microsoft storytelling in ads
31:34 - In or Out: Emotional storytell