How to Market Services

Services make up the bulk of the economy in post-industrial societies and account for most of the growth in new jobs. Furthermore, the size of service sector is increasing in almost all economies around the world. For the business manager, the intangible nature of services provides a formidable sales and marketing challenge – how do you differentiate yourself quickly and easily?
In this lesson on How to Market Services, we discuss the unique requirements of services marketing, and the steps marketers need to take to differentiate and promote their service businesses.
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