Why do eCommerce sites use a progress bar during checkout?

Why do eCommerce sites use a progress bar during checkout?
Because clarity = conversions.
Just like a GPS on a road trip, a progress bar shows customers where they are and how much further to go—reducing uncertainty, building trust, and minimizing drop-offs.
Reduces checkout friction
Boosts customer confidence
Improves conversion rates
It’s a small UX detail that delivers big results.
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