Creating Assets, Bid Adjustments, and Conversions – Google Ads Tutorial Lesson 5

Learn how to enhance your Google Ads campaigns with assets and learn about conversion tracking in this tutorial. We'll guide you through creating engaging sitelinks and other assets to provide additional context to your ads and increase click-through rates. You'll also discover how to fine-tune campaign settings, optimize device bid adjustments, and set up conversion tracking to measure your success effectively. This video will give you the tools to launch and monitor a well-rounded, high-performing Google Ads campaign with confidence.

GOOGLE ADS TUTORIAL SERIES:
Lesson 1: Create a Google Ads account –    • Google Ads Tutorial – Fundamentals and Acc...  
Lesson 2: Setting up a campaign –    • Setting up a Google Ads Campaign and Confi...  
Lesson 3: Ad group and keyword targeting –    • Ad Groups and Keyword Targeting in Google ...  
Lesson 4: Keyword Planner and Interface Features –    • Google Ads Keyword Planner and Interface F...  
Lesson 5: (That's this video)
Lesson 5: Subscribe for updates – youtube.com/subscription_center?add_user=lovesdata

YOUR EXTRA RESOURCES:
○ Assets (previously 'Ad Extensions') –    • Ad Extensions in Google AdWords // Tutorial  
○ Setting up conversions –    • Google Ads Conversion Tracking Step by Ste...  
○ Importing Google Analytics conversions –    • Google Ads: Import Key Events From Google ...  
○ Google Ads Course (paid) – www.lovesdata.com/courses/google-ads-fundamentals

JUMP TO A TOPIC:
00:00 Introduction
00:42 Assets
03:00 View campaign settings
03:38 Bid adjustments
05:11 Conversions
06:44 Unpausing campaigns
07:55 Next steps

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○ Cookie banner – lovesdata.co/letON
○ Email platform – lovesdata.co/zrLd7
○ Course platform – lovesdata.co/2Zzfq

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