Cost Per Lead (CPL) Digital Marketing Basics - 13 #shorts #digitalmarketing

Digital Marketing Basics - 13 #Shorts #CPL #OnlineLearning #Learnfromhome #Learning #Programmaticadvertising

Cost per lead (CPL) is one form of performance-based advertising. That means an advertiser pays a publisher or an affiliate when a lead form is completed and submitted. CPL is common in B2B marketing, where it is unlikely that someone will make a purchase immediately