How to Calculate Market Share

Calculating market share provides companies with valuable insights into their competitive landscape, performance, growth opportunities, and strategic decision-making. Market share is a fundamental metric for understanding where a company stands in its industry and how it can improve and thrive.

In this lesson, we will examine several ways in which we can calculate market share, and where to source the data. If you would like to develop your knowledge and skills and gets access a range of analysis tools, view our course on: MARKET ASSESSMENT AND ANALYSIS. . rb.gy/guwor

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