12 SEO Pitfalls To Avoid During A Website Platform Migration

12 SEO Pitfalls To Avoid During A Website Platform Migration

1. Inadequate Planning
Failing to create a detailed migration plan.

2. Ignoring SEO Audits
Skipping pre-migration SEO audits.

3. Poor URL Mapping
Not mapping old URLs to new ones correctly.

4. Not Implementing Redirects
Forgetting to set up 301 redirects.

5. Overlooking Mobile Optimization
Ignoring mobile SEO best practices.

6. Forgetting to Update Internal Links
Leaving internal links pointing to old URLs.

7. Ignoring HTTPS
Failing to secure the new site with HTTPS.

8. Neglecting Page Speed
Not optimizing the new site's loading speed.

9. Missing Schema Markup
Not transferring or updating schema markup.

10. Duplicate Content
Not addressing duplicate content issues.

11. Ignoring Analytics & Tracking
Failing to update or implement tracking codes.

12. Not Monitoring Post-Migration
Missing critical issues that could harm rankings and traffic.

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