Customer Buying Cycle Evolution - Product Led Growth #sales #salesstrategy #salesleadership

𝗘𝗽. 𝟴: Chief Marketing Officer, and industry trailblazer, Geoff Galat stops by to discuss changes to selling tech, things that are the same, what they mean for buyers/sellers, and how to stay successful in 2025.

𝗟𝗲𝘀𝘀𝗼𝗻 𝗟𝗲𝗮𝗿𝗻𝗲𝗱?
The more things change, the more they stay the same. While changes with SaaS, AI, and the buying cycle have impacted how buyers prep and buy, sellers and buyers need to stick to basics while adapting where necessary to sti